Are you running a Real Estate Business?

Free 30 min one-on-one Agent Assessment and free written report on what you can do to become a top 1% agent.

Performance Sales Training

As a sales professional you are the critical link between product, service and sales revenue. Why are only a small percentage of sales professionals truly successful? Sales is simply effective communication which requires both active listening and speaking skills combined with a business model that takes into account competition, the market environment, and your value to the consumer. Most sales professionals never reach their potential because of execution. That can change.

As a real estate professional you are running a business, My approach to building top performing agents focuses on business modelling, higher sales communication through profiling and behavioural mapping, and finally, translating knowledge into real world execution. My focus on highly probable outcomes and creating new sales and habit forming behaviour means agents know they will reach their targets and goals and they know how and when.

Free 30 min one-on-one Agent Assessment and free written report on what you can do to become a top 1% agent.

Free Business Assessment

Yuri KvyetkoSales Rep., RE/MAX Metropolis Realty

Partnering with G.N. Allen completely transformed the way I approach my real estate business. As an agent with RE/MAX Metropolis Realty, I knew the importance of systems – but G.N. Allen took it to another level. From day one, he helped me establish and follow structured processes that brought consistency and clarity to my workflow. With his guidance, I began tracking key metrics – leads, RPs, calls etc…. which gave me a clear sense of progress and direction.

What really sets G.N. Allen apart is his attention to detail and honesty. He helped me lay a solid foundation in lead nurturing, focusing on real relationship-building as well as the proper data management. On top of that, he worked closely with me to tailor scripts that feel natural to my voice and style – boosting both my confidence and results.

If you’re serious about growing a sustainable, high-performing real estate business, I can’t recommend G.N. Allen enough.

Sukh B.Century 21 People's Choice

Working with Allen has been a game-changer for my real estate business. He helped me organize my database, set clear weekly targets, and stay focused, directly leading to closing more deals. Having individual attention on specific areas, such as communication and regular follow-up, made a huge difference, allowing me to strengthen and sharpen my overall strategy. The accountability he provides has kept me consistent and driven. I highly recommend Allen to any agent looking to take their business to the next level. His coaching isn’t just theory- it’s hands-on, practical and does make a difference.

Samantha SmithBroker, Century 21 Millennium

From the very beginning, Coach Allen made it easy to ask questions; even the ones I felt unsure or embarrassed about. His kindness and down-to-earth nature created a space where I felt completely comfortable. He has an incredible ability to see opportunity where others might not. Thanks to him, I’ve developed a level of confidence that I truly value. I now approach my duties with clarity and strategy. This kind of transformation is something no book or course has ever taught me.

What I appreciated the most was how he held me accountable but never judgmental, and always encouraged me. Because of the support, I’m now looking ahead with genuine excitement. I’m actively working towards the goals we set together, and I’ve already seen real progress.

I still hear his voice in my head sometimes. Thank you for being so much more than a coach.

Group Training

I offer group sessions online so that high level sales training is affordable and available to everyone. All real estate topics necessary to make you a top 1% agent are covered with 3 sessions a week each covering a different topic. There are great takeaways from each session, opportunities to ask questions, and you tune in for the sessions you want. And all sessions are designed to provide information and action you can apply in the field right away.

$79 a Month

Month-to-month and no contract. Group size in attendance per call is anywhere from 5-50 agents.

Free Business Assessment

Individual Performance Training

Individual performance training is designed for the already active agent in the 8-15 transactions a year range and we start with a business assessment. From here I look to find ways to add at least 100k to your existing annual commissions. Expectations are increasing production to 20+ deals placing you in the top 1% on Treb. I construct a customized business plan that lays a clear and fast-track path towards larger commission with results often in the first month. Individual performance training focuses on systems and high-level sales communication and provides a level of accountability and organization that more active and successful agents need to get to the next level. I routinely transition agents from the 120k-200k commission range to the 400-600k commission range. Individual performance is customized for each individual because every agent’s business, personality and behaviour is different and focus is on executing a business plan with a highly predictable outcome. Results are immediate.

$650 a month (4 sessions)

16 sessions are recommended but individual training is offered month-to-month so agents are not locked in a long-term contract.

Free Business Assessment

The Thrive Program is an outstanding educational resource for anyone looking to deepen their knowledge in real estate and take their real estate business to new heights. As an agent with over 10 years experience, under the guidance of Mr. Allen, each group session delivers fresh, valuable and current insights that enhance our understanding of the industry. He consistently engages us with thought-provoking questions and always provides clear, informative answers.

Bill Bekhit

Broker, Century 21 Green Realty

This has been the most beneficial workshop I have participated in. The content focuses on both practical and strategic thinking with a perspective that is uniquely different than that of most sales agents. It is designed to strengthen communication skills which are inherently essential to the success of any sales person. I would highly recommend the workshop. It is well worth the investment.

Allen Jefferson

Sales Representative

Field Training

Ideal for newer agents or lower production agents who still do not have a great deal of experience or expertise. Train on the job and get paid. You work so hard to finally secure a meeting but then are not confident you will be the agent selected. I work with you to prepare for in-person presentations and accompany you on the actual presentations as a member of your team. I have participated in over one thousand buyers and listing appointments with an estimated closing rate of over 90 percent. I help you prepare for the meeting, accompany you on the appointment as a part of your marketing team (you are the agent) and help you secure the signed buyer and seller contracts. Once contracts are signed, I provide you with continued support including during the negotiation process and work with you until you have a firm deal(s). I provide tips and constructive feedback on your sales communication throughout the entire process of working together so you learn and train on the job while making commission. Agents always learn quickly when working on a deal and as a member of your team you have a much higher probability of securing the client regardless of your current level of experience.

No transaction= no training costs

Ideal for agents that learn better by doing and earning commission and want to ensure their meetings translate to signed clients and deals.

Free Business Assessment

Role Play Studio On-Site

Ideal for a group of 6-10 agents a session is usually on-site at the brokerage and is approximately 3 hours long. Role play converts your sales communication into action. You can understand what you should say but it often does not come out in dialogue as intended in the field costing you client conversions and commissions. One of the most effective training techniques to improve field performance. Role play sessions focus on one particular prospect interaction. Securing signatures for agreements, negotiating commission, door farming and open house conversions are just some of the situations we rehearse.

$750 for a 3 hour session

Maximum 10 participants to best ensure everyone has lots of time to role play.

Free Business Assessment

I have been working with Coach Allen privately since I was a part-time agent. I am consistently generating over a half million dollars in commissions now as a full-time agent regardless of market conditions and we have now laid out a plan to make me a million dollar producer. Highly recommend.

Pardeep Jassi

Century 21, People's Choice Realty

Allen is an outstanding real estate coach. If you’re looking to take your real estate career to the next level, his coaching is a one-stop solution. He goes above and beyond, especially for new agents, guiding them through the entire process, helping secure signed deals as a member of your team, and providing consistent support and feedback through to closing. Truly a mentor who takes responsibility for your success.

Mandeep Singh

Realtor, Century 21 Green

GN AllenProfessional Performance Trainer

GN Allen is from Toronto, Canada, and has conducted professional sales workshops for sales professionals from a wide variety of industries. For the last fifteen years, he has focused almost exclusively on real estate, managing two highly productive real estate teams, participating in hundreds of listing and buyer appointments, and providing sales and communication training to real estate agents for all major real estate brands and organizations in the GTA including Re/Max, Royal LePage, Century 21, Sutton Group, Keller Williams, Chestnut Park, Zolo Realty, and many others.

Mr. Allen generates results by focusing on business modeling, systems, and time management and the development of positive habit-forming behavior. He provides unique communication training based on the concept of predictable behavior and outcomes and focuses on real-world results through client profiling, behavioral mapping, and effective communication awareness and strategies.

Mr. Allen is currently Program Director for the Top Producer Workshop24 Thrive program, publisher and editor of The Real Estate Digest, frequent guest speaker and offers private client training to top 1% realtors. He has a great track record of transforming agents of all experience levels into top producers.